What's in a name?


Obtaining a domain name is an easy process, but deciding on a name that fits in with your business and works for you is something best not to be rushed into.

If your domain name includes keywords related to your business, then this will give visitors to your site a good indication of the business you're in,  will help with your natural rankings in the major search engines and help to make it easier to find.


Obtain your own unique domain name and don't be tempted to have a so called 'free' domain name supplied by your hosting company (eg. www.SuchAndSuchaHostingCompany.co.uk/yoursite/) as it doesn't look professional. If for any reason in the future you should fall out with your hosting company or simply just want to move the site to another one for purposes such as a cheaper or faster server, it is easier to move the site and retain your own unique domain name and your customers will still automatically find you, plus, as long as it's still the same site, your search engine page rankings are less likely to be affected.


Keep your domain name short and easy to remember and, if possible,always register the top level domain (TLD) extension for the country that your website server is hosted in, ie. if your website is hosted in the UK, as the majority of readers may be, then choose a '.co.uk' extension.


'.com' is the most common and most recognized domain suffix. It stands for "commercial" and is used by mostly commercial websites. However, anyone who wants to register a domain name can register a name ending in .com, whether their site is going to be used for commercial purposes or not. This option is also a good choice.

While .com is the most common of all domain suffixes, .net and .org are also popular. ".net" stands for "network," while ".org" stands for "organization." Again, these domains can be registered by anyone regardless of their intended use.


Over the years many new domain name extensions have been introduced and it could be tempting to try and secure as many names as you can to protect your business from competitors and prevent them from registering the same name as you with a different extension. Unless you are a highly successful well known brand, this will be impractical and can prove to be a very expensive exercise.


Personally, I don't think this is necessary. If you start buying up domain names, where do you draw the line? .co.uk - .com - .org.uk - .co etc. and then you have all the slight variations, hyphenated this, hyphenated that. Then they bring out new TLD's, dot this, dot that, there's no end to it and a waste of money unless you're a major brand name company and need to protect your brand.

Guild of Jewellery Designers Gold Members please login to read the rest of this article which covers:


  • Choosing a domain name

  • Your web hosting company

  • Do's and don'ts of website design

  • Common mistakes in website design


 Full article accessible here to Guild Gold members after logging in >>>



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