Visit Odissa, The GoJD Online Jewellery Marketplace
Handmade Jewellery Maker UK Guild of Jewellery Designers
What Type Of Video Do You Need?
There are several types of video to fit your ideas and needs. Do you need a logo reveal, an explainer, a promo, or a slideshow? You may be asking yourself, "Exactly what are these videos and how can they help me?"
Video marketing is here to stay, video accounts for 50% of all mobile traffic and more than 50% of marketers believe that video is the content with the best return on investment.
Pearls are classic. They have been valued and used as an adornment by humans for thousands of years. Ancient portraits of royalty and the gentry show them sporting pearls as a status symbol and pearls still remain a pivot of fashion jewellery, having rarely been missing from catwalks in the last 100 years.
This week saw the opening of the New Designers exhibition in Islington for 2016. This pivotal emerging design event returned for its 31st year, showcasing the graduation portfolios of thousands of UK creative arts students and providing a glimpse of what the future influences might be for British design, as these young people take their places in the creative industries.
This is a hugely enjoyable show to visit which provides a feast for the senses, coupled with the added delight of meeting the students themselves and hearing about their inspirations, passions and plans for the future.
We had quite a conundrum choosing a winner for the Spring Competition! There were some lovely entries for this competition, in a wide variety of styles and using a range of different techniques. The only thing that they had in common were a fabulous spring-like vibe and amazing craftsmanship!
It’s competition time again! Spring has well and truly ‘sprung’, the weather is glorious and we want to see how the change in seasons is inspiring your work! Post an image of your current jewellery pieces or metalware on our Facebook, Twitter or Community Pages with the hashtag #GoJDspringcomp and you could win a £100 shopping spree at HS Walsh.
Although we are still very much in the depths of a cold winter, very soon the sun will emerge and bring with it a whole world of colour, light and freshness that comes with spring and this years' SS16 jewellery trends! There is a definite feel of colour and vibrancy about the jewellery scene this spring/summer 2016: a clean, sharp freshness and clarity that simultaneously conveys emerging flower buds and harsh frosts.
Do you love jewellery and have experience in copywriting and online marketing? Would you love to work in a creative and dynamic environment? The London Jewellery School are currently looking for a part-time Marketing Coordinator. They are seeking an experienced, creative and passionate individual to market and promote their jewellery and business classes to current and prospective students.
Now is the time of year to take a long hard look at your business and think about your marketing plan. Are you keeping up with the latest tips and tricks for attracting new customers and keeping your existing ones engaged and interested? There are some excellent articles in the GoJD archives written especially for independent jewellers, coupled with the latest marketing techniques it should give your business a kick-start for 2016! Follow our top tips for marketing your jewellery and building a business image that consumers will trust.
There were some outstanding entries for this competition and we judges had quite a tough time settling on a winner! We are delighted to announce that Rocker Dave has won with his platinum piece 'Dead Man's Hand'.