Jessica Rose of London Jewellery School has, aged just 25, led her enterprise London Jewellery School from potential
bankruptcy to become the largest independent provider of amateur and professional jewellery-making courses in the country. Last week the London-based businesswoman was named winner of the  everywoman Artemis Award, supported by Crystal Clear.

Jessica Rose left her part time job and university course at the age of 21 to fulfil a burning
desire to set up her own business. Having developed a passion for jewellery this seemed a
natural path. With very little experience, she embarked on an intensive course of training and
began running monthly jewellery-making courses from a community hall in South London. The
classes were immediately oversubscribed so Jessica invested all her savings and a bank loan to
secure new premises in Clapham in 2009.

Disaster struck, however, as the venue was not fit for purpose, and Jessica was unable to
recoup her significant financial investment. Having been estranged from her parents since she
was 19, she had no safety net to fall back on.  Despite facing bankruptcy Jessica refused to
give up and, motivated by her commitment to her students and tutors, set up temporarily in
Hatton Garden, London’s famous jewellery quarter.

This turned out to be a blessing in disguise, as the location instantly added credibility,
attracting new audiences and  London Jewellery School is now the largest independent
provider of amateur and professional courses in jewellery making, with 80 different classes.
Jessica Rose
The school has trained over 5,000 students to date and offers classes suitable for all ages and
abilities, with some coming from as far afield as Africa and China. Innovative classes include
hen parties, corporate events and the popular ‘Make Your Own Wedding Ring’ workshop.  

Jessica has established partnerships with organisations including Visit London, Time Out and
Groupon and her turnover is nudging £500,000 as a result. Her business acumen has led her to
develop a Jewellery Business Distance Learning Course to support those starting out and in
2011 launched a LJS membership scheme. Future plans include national expansion in response
to demand from cities around the UK.

The NatWest everywoman Awards are celebrating 10 years of showcasing the diversity and
phenomenal success of women business owners across the UK.  In the past decade, these
awards have raised the profile of hundreds of women of all ages, across every imaginable
sector, demonstrating the impact of female owned enterprises, which contribute a staggering
£130 billion to the UK economy each year.  The extraordinary achievements of previous
winners and finalists have played a huge role in encouraging other women to start and grow a

Commenting on this year’s winners, everywoman co-founder, Karen Gill MBE, says, “Over the
past ten years we have uncovered incredible stories of professional triumphs, so many of
which have been in the face of incredible adversity.  This year more than ever the judges
were humbled by the extraordinary tenacity and determination shown by the finalists.  Drive
to succeed takes on new meaning with these women and the word ‘inspiring’ doesn’t do
justice to their achievements. We know that there are thousands of women around the UK
with a business idea and  we are here to support them as their concept turns into reality.  
Today’s winners are testimony that with hard work and persistence - dreams of enterprise can
come true.”

London Jewellery School
Tel: 020 3176 0546

44 Hockley Street



B18 6BH

Tel: +44 (0)121 507 0994

Company number 07258309

ICO Registration No: ZA460029