Last year British and American Vogue launched a bold new initiative known as ‘Fashion’s Night Out’.
As a way of boosting the fashion retail sector since the recession they encouraged shops to open their doors and provide special features and events (discounts, style advice, goodie bags etc.) for one night a year in the run up to September’s Fashion Weeks and the move has proved to be successful.

This year Vogue has gone one step further and launched Fashion's Night In. On 1st November, online fashion retailers will be offering discounts, special offers, one-off designer collaborations, expert styling advice, on-the-night collection launches, goodie bags, competitions and bespoke films – the perfect excuse to sit back and spoil yourself as the best that online shopping has to offer is brought to the comfort of your home!

 
Several jewellers are involved in this event including:


www.adorn-london.com/ will focus on shopping for jewellery by occasion, trend and style. Jewellery guru Juliet Hutton-Squire will be offering style advice on Twitter throughout the evening, making sure you know what to wear with what. Click over to the Adorn-London Facebook page, where there will be an auction for a Cocoanemone Zebra Hide ring – the proceeds of which will be donated to KidsCo.

 

www.77diamonds.com/ will be offering an exclusive chance to order Daisy diamond earrings from the new collection before they officially launch online. £5 from every sale will go to KidsCo.

 

www.caradiaz.com/ will be launching new jewellery from its own brand autumn/winter 2010-11 collection. There will be hourly competitions and a free gift with every purchase made on the night. Plus, there will be free delivery and £1 for every order received between 6pm and 11pm on November 1 will go to KidsCo.

 

www.econe.co.uk/ will be offering the chance to win a cuff from Dark Horse Ornament. Also, spend over £100 on the night to be entered into a prize draw for an 18ct gold piece from the new collection by EC One. Tune in to see goldsmiths at work as well as great styling tips on how to wear party pieces for the new season. There will be free P&P on all purchases and 10 per cent of all sales on the night will go to KidsCo

 

www.jewelsbylaura.co.uk/ will come alive with previews of new collections, and competitions to win one-of-a-kind pieces of designer jewellery and accessories. 20 per cent of all sales will go to KidsCo and, plus every purchase will receive a free gift.

 

Anyone who purchases one of Nicholas King’s gorgeous resin jewellery pieces at www.nicholasking.co.uk/ will be automatically be entered into a competition to win a free bangle. Five per cent of all sales will go to KidsCo.

 

www.patricianicolas.com/ will be launching an exclusive limited edition collection for Fashion’s Night In and will offer free shipping for all customers. Sixty pence from every sale will go to KidsCo.

 

www.susiewarner.com/ will be launching a limited edition Hellebore necklace one week before it goes on sale in its boutique. Log on for an exclusive 10 per cent discount on every order placed between 6pm-10pm on the night of November 1. 10 per cent of the proceeds from every Hellebore necklace sold will be donated to KidsCo

 

Vogue.com will be blogging live throughout the night from 5pm on Monday November 1 until midnight, telling you what's happening, where and when. They’ll also be regular twitter updates (@Vogue_London)


Retailers, register here and tell Vogue about your Fashion's Night Out plans to be a part of all the action.


Shoppers, click here to start putting together your own online fashion plan for Monday November 1 - from 5pm.


Kids Company works therapeutically with vulnerable children and young people. For more information click here http://www.kidsco.org.uk/

44 Hockley Street

Hockley

Birmingham

B18 6BH

Tel: +44 (0)121 507 0994

Company number 07258309