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As final preparations are being made for London Jewellery Week, one Guild member has been very busy creating a collection for the forthcoming ‘Treasure’ show.
Priya has designed her Blue Lotus collection as a modern version of traditional Indian Jewellery. For this collection, Priya has drawn on her Indian Hindu heritage, creating dramatic three-dimensional pieces in sterling silver and gold set with diamonds.

GoJD asked Priya about her experience of preparing for such a prestigious event.

“I’m pleased that my Blue Lotus collection has finally come together, as it has been a struggle! The collection consists of different styles of earrings, rings, pins, pendants and bangles. For Treasure, I have made the pieces in silver set with diamonds, however, it is also available in 18ct gold and can be set with other gemstones. Each piece takes on the form of the symbolic lotus flower and I wanted to echo the grandeur of historic Mughal architecture in India by creating three-dimensional pieces.

For the past two months I have been working solidly to ensure I had a proper collection to take with me to Treasure.  This is my first major show in London and as it’s during London Jewellery Week it is a fantastic platform for me to launch my new collection.”

Priya is presently participating in the Design Space programme, a unique scheme funded by Birmingham City Council and the European Regional Development Fund.

It gives free incubation space for up to twenty Designer Maker Jewellers, who share a fully equipped workshop and have office space with internet use and administrative facilities. Placements last up to twelve months and at the end of their time, the jewellers become self-employed, running their brand new businesses. A package of business support is delivered to the fledgling businesses, and in addition, each business is linked with an industry mentor to help guide them and hone their business skills.

One particularly valuable aspect of the support provided by Design Space has been the 30 hours of innovation mentoring that Priya was able to experience with the JIIC (Jewellery Industry Innovation Centre). This enabled her to familiarise herself with CAD/CAM and to work with the CAD team to create rapid prototypes of her designs.

Priya commented, “My time at Design Space has been very beneficial for me as a designer/maker, as it has provided me with the support and guidance I needed to set up my business, and also the time to develop this collection. I came up with the idea nearly two years ago, and so for me to see its progression and the final product has been very exciting. Design Space has provided me with the opportunity to showcase my work at BTCF and Treasure. As I share a studio with 17 other designer/makers it gives us the chance to bounce ideas and support each other. Also being able to work in Birmingham’s Jewellery Quarter has enabled me to meet and form relationships with people within the industry. No wonder I was overjoyed when I found out that I had been offered a place on the programme!”

Click here to find out more about the Design Space Programme.



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