"I design and retail jewellery but I don't have time to trawl through your website trying to understand what it's all about!"

 No problem! Click 'Send me the info!' to receive a short series of emails that explain all that we do and how you can become part of our community. Network with like minded jewellery designer/makers, product and services suppliers and retailers.


Explore the opportunities we offer to help save you money, sell your products and protect you and your business with PPL insurance through Guild Gold membership starting at less than 22p/day!


The global economy has been taken off the ventilator, but is still in intensive care.

Everybody knows somebody who has had to downsize in the last couple of years and we’re all feeling ‘the pinch’ in one way or another. So, how has all this impacted the catwalks for the coming season?

Many collections have fallen into one of two camps:

Pared down simplicity ( = I am defined by myself and not by my possessions). Classic tailoring, clean lines, muted colours, retro bias-cut swing tailoring.Jewellery to complement these looks is predicted to be of understated elegance and quality.

Simple classic sculptural shapes in plain precious metals, worn one piece at a time for self contained sophistication. Vintage & estate style jewellery – elegant chokers, semi-precious stones, precious stone earrings and string pearls. Pure sentiment.

Futuristic & historic fantasy ( = pure escapism). Multiple looks using mismatched media – think neons + leather + lace + florals + embroidery + anything else you can think of……….Jewellery will be big, bold, creative & intense. Remember the Coco Chanel adage ‘When accessorizing, always take off the last thing you put on’? Forget that – this look says more is more. Multimedia pieces – metal, leather, ribbons, tassels, bells, ethnic insignia, plastic, feathers, handmade cabochons, fur, resin etc., fused, interwoven and linked into elaborate neckpieces, cuffs, breastpieces, head, shoulder & arm adornments. As you can probably guess, statement jewellery is still huge.

Q. I have my own style and my customers like what I make. How is any of this relevant to me?

Put simply, making jewellery that looks the same as what you’ve been making for the past year or so won’t persuade your customers to come back and buy more. It helps to make things that are a little different.

People’s tastes change all the time, some to a greater degree than others. What sort of habits do your customers have? Will they follow the latest looks from the catwalk or spontaneously purchase something of a milder influence from the high street? Or something in between? Know your customer. Read what they read, shop where they shop, watch what they watch. Keep an eye open for the future trends and you’ll learn how much relevance they will have to your clients.

Trends are decided by the people and the really good news is that independent designers and makers are nimble enough to be able to fulfil trends quickly. It’s something that the big brands just can’t do; they are such big organisations that they have to plan 18 – 24 months in advance, whereas we can ‘turn on a sixpence’.

It’s good to keep an ear to the ground

Jayne Coulson



Search the GoJD Directory to find a designer and commission your custom made bespoke jewellery

Protect Yourself with PPL Insurance

Protect Yourself with PPL Insurance

Peace of mind for yourself and your products from £7.50/month



Discounts on products and services for all Gold members levels - check out the Supplier Partner directory



Buy direct from over 60 designer/makers on the GoJD handmade jewellery selling platform



Connecting Jewellery Designer/Makers with retailers

44 Hockley Street



B18 6BH

Tel: +44 (0)121 507 0994

Company number 07258309

Ask a question
1000 characters left