Each season there are some trends that develop and become more pronounced, some that stay the same and some that become less important. Deciding on the ones that are relevant to your customers and which aspects of your collection to continue and develop is a constant challenge for jewellery designers.

The jewellery trends for S/S 2011 are a natural progression from previous seasons – the big, bold statement pieces are still very much in evidence and becoming, if anything, bigger, brighter, bolder and quirkier than ever. Multiple function jewellery (wristwrap to necklace, day to eveningwear pieces etc.) are becoming more popular. After all, when you are able to offer your customer two pieces of beautiful jewellery for the price of one (in these frugal times) how can they resist?! Narrative adornments and playful kinetic jewellery with moving parts are also more evident; with the most sought after pieces being the ones with unique qualities (give your customers a status story!).

Recurring features across the themes seem to be:
- Big
(chandelier earrings, bib necklaces, cuffs & cocktail rings)
- Gemstones (huge, prolific)
- Mixes of colours, textures, metals, opacities

And general themes for the coming season are:
ANTIQUE TRADITION. Traditional arrangements of gems and pearls à la estate/heirloom jewellery, sometimes with a modern twist of bright neon hues and other untraditional interpretations.
MODERN FUTURISTIC. Large swathes of polished metal (some with cut outs), mixed metal colours and textures, geometric patterns and forms, faceted metal gems, structural cages, chains upon chains, heavy pieces with an architectural feel.
ETHNIC/NATURAL. Back to nature and tribal living! Natural inspirations such as leaves, seeds & pods, bark & bugs. Ethnic look materials such as feathers, leather, faux tusks and natural beads. Massive animal influences emerging with animal print patterns and creature features! Tattoo inspired images such as daggers, arrows, hearts and flowers.
CHILDHOOD NOSTALGIA. ‘Alice in Wonderland’ is still a massive influence – teapots, keys, white rabbits, jam tarts and so on – and the whimsy has extended into childhood stories & references more generally. Lots of fun, kitsch, irreverent designs and ‘dressing up box’ jewels from Grandma’s treasure box.

What an exciting time to be a jewellery designer :)

Jayne Coulson

See SS11 jewellery trends on Guilded Gems

44 Hockley Street



B18 6BH

Tel: +44 (0)121 507 0994

Company number 07258309

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